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what we do
We help brands create functional products that actually work. Whether it’s a beverage, supplement, or cosmeceutical, we blend science, strategy, and real-world experience to develop clinically-backed, market-ready formulations that stand out.
what we do
We help brands create functional products that actually work. Whether it’s a beverage, supplement, or cosmeceutical, we blend science, strategy, and real-world experience to develop clinically-backed, market-ready formulations that stand out.
what we do
We help brands create functional products that actually work. Whether it’s a beverage, supplement, or cosmeceutical, we blend science, strategy, and real-world experience to develop clinically-backed, market-ready formulations that stand out.
our secret weapons
our secret weapons
our secret weapons
Nootropics
Nootropics
Compounds that support cognitive function, enhancing focus, memory, and mental clarity.
Bioactives
Bioactives
Powerful natural compounds, such as antioxidants, that actively support overall health and cellular function.
Micronutrients
Micronutrients
Essential vitamins and minerals that fuel enzyme activity, hormone regulation, and overall well-being.
Adaptogens
Adaptogens
Natural botanicals that help the body adapt to stress, promoting balance and resilience.
Botanicals
Botanicals
Plant-derived ingredients with therapeutic properties that support health and vitality.
Metabolic Agents
Metabolic Agents
Nutrients and compounds that enhance energy production, digestion, and cellular function.
Nootropics
Bioactives
Micronutrients
Adaptogens
Botanicals
Metabolic Agents
Nootropics
Bioactives
Micronutrients
Adaptogens
Botanicals
Metabolic Agents
Not all ingredients are created equal. The right formulation elevates a product from ordinary to exceptional, delivering real, measurable benefits that consumers can feel. We work with clinically studied, high-efficacy ingredients to ensure your products don’t just make claims - they deliver results.
our process
our process
our process
our process
our process
Discover
Discover
Discover
Develop
Develop
Develop
Refine
Refine
Refine
Launch
Launch
Launch
Discover.
Discover.
Discover.
Discover.
Discover.
We begin by getting to know you, your brand, your audience, and your goals. Whether you have a fully developed concept or just an idea, we explore your vision, market positioning, and the functional benefits you want to deliver. This stage sets the foundation for a successful partnership.
Develop.
Develop.
Develop.
Develop.
Develop.
Science meets strategy. Our R&D team designs clinically-backed formulations that balance efficacy, taste, stability, and sensory experience. We prototype, refine, and iterate until we’ve crafted a product that works in the lab and in the real world.
Science meets strategy. Our R&D team designs clinically-backed formulations that balance efficacy, taste, stability, and sensory experience. We prototype, refine, and iterate until we’ve crafted a product that works in the lab and in the real world.
Refine.
Refine.
Refine.
Refine.
Refine.
Once we have a strong prototype, we fine-tune everything.
We conduct stability testing, regulatory checks, and sensory evaluations. We evaluate scalability and adjust for production efficiency.
Once we have a strong prototype, we fine-tune everything. We conduct stability testing, regulatory checks, and sensory evaluations. We evaluate scalability and adjust for production efficiency.
Once we have a strong prototype, we fine-tune everything. We conduct stability testing, regulatory checks, and sensory evaluations. We evaluate scalability and adjust for production efficiency.
Launch.
Launch.
Launch.
Launch.
Launch.
With a validated formulation, you’re ready to launch. Whether you’re scaling in-house or working with a co-manufacturer, we guide you through the final steps - packaging, production, and commercialization - so your product doesn’t just hit the market, it makes an impact.
Gummies
Shots
Beverages
Tinctures
Effervescents
Serums
Creams
Cosmeceutical
Gels
Sprays
Tablets
Softgels
Chewables
Powders
Capsules
Gummies
Shots
Beverages
Tinctures
Effervescents
Serums
Creams
Cosmeceutical
Gels
Sprays
Tablets
Softgels
Chewables
Powders
Capsules
Gummies
Shots
Beverages
Tinctures
Effervescents
Serums
Creams
Cosmeceutical
Gels
Sprays
Tablets
Softgels
Chewables
Powders
Capsules
Gummies
Shots
Beverages
Tinctures
Effervescents
Serums
Creams
Cosmeceutical
Gels
Sprays
Tablets
Softgels
Chewables
Powders
Capsules
our team
our team
ceo
& investor
daniel gordon
ceo
daniel gordon
Daniel is a business strategist and investor with expertise in market expansion, brand growth, and investment strategy. As CEO of PBC and True Blue, he has led flavor and ingredient innovation for multi-state operators. With over $3 million in private investment, Daniel helps brands scale, secure funding, and enter new markets with confidence.
ceo
& investor
daniel gordon
ceo
daniel gordon
Daniel is a business strategist and investor with expertise in market expansion, brand growth, and investment strategy. As CEO of PBC and True Blue, he has led flavor and ingredient innovation for multi-state operators. With over $3 million in private investment, Daniel helps brands scale, secure funding, and enter new markets with confidence.
ceo
& investor
daniel gordon
ceo
daniel gordon
Daniel is a business strategist and investor with expertise in market expansion, brand growth, and investment strategy. As CEO of PBC and True Blue, he has led flavor and ingredient innovation for multi-state operators. With over $3 million in private investment, Daniel helps brands scale, secure funding, and enter new markets with confidence.
ceo
& investor
daniel gordon
ceo
daniel gordon
Daniel is a business strategist and investor with expertise in market expansion, brand growth, and investment strategy. As CEO of PBC and True Blue, he has led flavor and ingredient innovation for multi-state operators. With over $3 million in private investment, Daniel helps brands scale, secure funding, and enter new markets with confidence.
ceo
& investor
daniel gordon
ceo
daniel gordon
Daniel is a business strategist and investor with expertise in market expansion, brand growth, and investment strategy. As CEO of PBC and True Blue, he has led flavor and ingredient innovation for multi-state operators. With over $3 million in private investment, Daniel helps brands scale, secure funding, and enter new markets with confidence.
chief scientist
& formulation architect
jaron gladstone
chief scientist
jaron gladstone
Jaron is the scientific force behind Reset Labs, leading formulation, clinical research, and product innovation. With expertise in bioactive compounds, functional ingredients, and advanced product development, he has played a key role in creating scientifically validated health and wellness solutions that bridge the gap between research and real-world application.
His knowledge spans ingredient pharmacokinetics, regulatory compliance, and scalable manufacturing, making him instrumental in bringing high-efficacy products to market.
chief scientist
& formulation architect
jaron gladstone
chief scientist
jaron gladstone
Jaron is the scientific force behind Reset Labs, leading formulation, clinical research, and product innovation. With expertise in bioactive compounds, functional ingredients, and advanced product development, he has played a key role in creating scientifically validated health and wellness solutions that bridge the gap between research and real-world application.
His knowledge spans ingredient pharmacokinetics, regulatory compliance, and scalable manufacturing, making him instrumental in bringing high-efficacy products to market.
chief scientist
& formulation architect
jaron gladstone
chief scientist
jaron gladstone
Jaron is the scientific force behind Reset Labs, leading formulation, clinical research, and product innovation. With expertise in bioactive compounds, functional ingredients, and advanced product development, he has played a key role in creating scientifically validated health and wellness solutions that bridge the gap between research and real-world application.
His knowledge spans ingredient pharmacokinetics, regulatory compliance, and scalable manufacturing, making him instrumental in bringing high-efficacy products to market.
chief scientist
& formulation architect
jaron gladstone
chief scientist
jaron gladstone
Jaron is the scientific force behind Reset Labs, leading formulation, clinical research, and product innovation. With expertise in bioactive compounds, functional ingredients, and advanced product development, he has played a key role in creating scientifically validated health and wellness solutions that bridge the gap between research and real-world application.
His knowledge spans ingredient pharmacokinetics, regulatory compliance, and scalable manufacturing, making him instrumental in bringing high-efficacy products to market.
chief scientist
& formulation architect
jaron gladstone
chief scientist
jaron gladstone
Jaron is the scientific force behind Reset Labs, leading formulation, clinical research, and product innovation. With expertise in bioactive compounds, functional ingredients, and advanced product development, he has played a key role in creating scientifically validated health and wellness solutions that bridge the gap between research and real-world application.
His knowledge spans ingredient pharmacokinetics, regulatory compliance, and scalable manufacturing, making him instrumental in bringing high-efficacy products to market.
creative director
& brand
strategist
zachary skoubis
creative director
zachary skoubis
Zachary is a brand builder and creative strategist with expertise in design & manufacturing. A former Hollywood Production Designer (ADG 800) turned packaging and product development expert, he has led 150+ SKUs from concept to market. His work blends business strategy, trend forecasting, and creative execution.
creative director
& brand
strategist
zachary skoubis
creative director
zachary skoubis
Zachary is a brand builder and creative strategist with expertise in design & manufacturing. A former Hollywood Production Designer (ADG 800) turned packaging and product development expert, he has led 150+ SKUs from concept to market. His work blends business strategy, trend forecasting, and creative execution.
creative director
& brand
strategist
zachary skoubis
creative director
zachary skoubis
Zachary is a brand builder and creative strategist with expertise in design & manufacturing. A former Hollywood Production Designer (ADG 800) turned packaging and product development expert, he has led 150+ SKUs from concept to market. His work blends business strategy, trend forecasting, and creative execution.
creative director
& brand
strategist
zachary skoubis
creative director
zachary skoubis
Zachary is a brand builder and creative strategist with expertise in design & manufacturing. A former Hollywood Production Designer (ADG 800) turned packaging and product development expert, he has led 150+ SKUs from concept to market. His work blends business strategy, trend forecasting, and creative execution.
creative director
& brand
strategist
zachary skoubis
creative director
zachary skoubis
Zachary is a brand builder and creative strategist with expertise in design & manufacturing. A former Hollywood Production Designer (ADG 800) turned packaging and product development expert, he has led 150+ SKUs from concept to market. His work blends business strategy, trend forecasting, and creative execution.
sales
& marketing
strategist
john habeeb
sales strategist
john habeeb
John has 35 years of experience in CPG sales and retail strategy, working with brands like Pepsi, Thorne, and Purity Products to drive distribution and market expansion. Throughout his career, John has led large to small scale sales initiatives to optimize and resell brands in high-growth categories. He has also played a role in strategic acquisitions and roll-ups, helping supplement brands scale efficiently through consolidation.
sales
& marketing
strategist
john habeeb
sales strategist
john habeeb
John has 35 years of experience in CPG sales and retail strategy, working with brands like Pepsi, Thorne, and Purity Products to drive distribution and market expansion. Throughout his career, John has led large to small scale sales initiatives to optimize and resell brands in high-growth categories. He has also played a role in strategic acquisitions and roll-ups, helping supplement brands scale efficiently through consolidation.
sales
& marketing
strategist
john habeeb
sales strategist
john habeeb
John has 35 years of experience in CPG sales and retail strategy, working with brands like Pepsi, Thorne, and Purity Products to drive distribution and market expansion. Throughout his career, John has led large to small scale sales initiatives to optimize and resell brands in high-growth categories. He has also played a role in strategic acquisitions and roll-ups, helping supplement brands scale efficiently through consolidation.
sales
& marketing
strategist
john habeeb
sales strategist
john habeeb
John has 35 years of experience in CPG sales and retail strategy, working with brands like Pepsi, Thorne, and Purity Products to drive distribution and market expansion. Throughout his career, John has led large to small scale sales initiatives to optimize and resell brands in high-growth categories. He has also played a role in strategic acquisitions and roll-ups, helping supplement brands scale efficiently through consolidation.
sales
& marketing
strategist
john habeeb
sales strategist
john habeeb
John has 35 years of experience in CPG sales and retail strategy, working with brands like Pepsi, Thorne, and Purity Products to drive distribution and market expansion. Throughout his career, John has led large to small scale sales initiatives to optimize and resell brands in high-growth categories. He has also played a role in strategic acquisitions and roll-ups, helping supplement brands scale efficiently through consolidation.
who we work with
who we work with
who we work with
who we work with
who we work with
who we work with
01
Emerging CPG Brands
New brands need more than just a good idea - they need an innovative, differentiated product that stands out. Without a proven formulation partner, scaling from concept to shelf can be overwhelming.
01
Emerging CPG Brands
New brands need more than just a good idea - they need an innovative, differentiated product that stands out. Without a proven formulation partner, scaling from concept to shelf can be overwhelming.
Emerging CPG Brands
New brands need more than just a good idea - they need an innovative, differentiated product that stands out. Without a proven formulation partner, scaling from concept to shelf can be overwhelming.
Emerging CPG Brands
New brands need more than just a good idea - they need an innovative, differentiated product that stands out. Without a proven formulation partner, scaling from concept to shelf can be overwhelming.
02
Established CPG Brands
Major brands looking to expand into functional wellness, performance, or better-for-you categories need more than a trend—they need science-backed, market-smart innovation.
02
Established CPG Brands
Major brands looking to expand into functional wellness, performance, or better-for-you categories need more than a trend—they need science-backed, market-smart innovation.
Established CPG Brands
Major brands looking to expand into functional wellness, performance, or better-for-you categories need more than a trend—they need science-backed, market-smart innovation.
Established CPG Brands
Major brands looking to expand into functional wellness, performance, or better-for-you categories need more than a trend—they need science-backed, market-smart innovation.
03
Influencer Brands
High-profile entrepreneurs launching wellness brands need more than hype—they need credibility. Without the right formulation partner, the risk of creating generic or ineffective products is high.
03
Influencer Brands
High-profile entrepreneurs launching wellness brands need more than hype—they need credibility. Without the right formulation partner, the risk of creating generic or ineffective products is high.
Influencer Brands
High-profile entrepreneurs launching wellness brands need more than hype—they need credibility. Without the right formulation partner, the risk of creating generic or ineffective products is high.
Influencer Brands
High-profile entrepreneurs launching wellness brands need more than hype—they need credibility. Without the right formulation partner, the risk of creating generic or ineffective products is high.
04
White-Label Manufacturers
Private-label manufacturers can produce at scale, but without the right formulation partner, they’re just making more of the same. As demand for functional beverages, supplements, and wellness products grows, they need standout formulations to stay ahead.
04
White-Label Manufacturers
Private-label manufacturers can produce at scale, but without the right formulation partner, they’re just making more of the same. As demand for functional beverages, supplements, and wellness products grows, they need standout formulations to stay ahead.
White-Label Manufacturers
Private-label manufacturers can produce at scale, but without the right formulation partner, they’re just making more of the same. As demand for functional beverages, supplements, and wellness products grows, they need standout formulations to stay ahead.
White-Label Manufacturers
Private-label manufacturers can produce at scale, but without the right formulation partner, they’re just making more of the same. As demand for functional beverages, supplements, and wellness products grows, they need standout formulations to stay ahead.
05
Performance Brands
The next wave of functional products isn’t just about wellness—it’s about longevity, optimization, and pushing human potential forward. Consumers want more energy, sharper focus, and healthier aging, and brands that deliver on that promise are leading the way.
05
Performance Brands
The next wave of functional products isn’t just about wellness—it’s about longevity, optimization, and pushing human potential forward. Consumers want more energy, sharper focus, and healthier aging, and brands that deliver on that promise are leading the way.
Performance Brands
The next wave of functional products isn’t just about wellness—it’s about longevity, optimization, and pushing human potential forward. Consumers want more energy, sharper focus, and healthier aging, and brands that deliver on that promise are leading the way.
Performance Brands
The next wave of functional products isn’t just about wellness—it’s about longevity, optimization, and pushing human potential forward. Consumers want more energy, sharper focus, and healthier aging, and brands that deliver on that promise are leading the way.
Performance Brands
The next wave of functional products isn’t just about wellness—it’s about longevity, optimization, and pushing human potential forward. Consumers want more energy, sharper focus, and healthier aging, and brands that deliver on that promise are leading the way.
05
White-Label Manufacturers
Private-label manufacturers can produce at scale, but without the right formulation partner, they’re just making more of the same. As demand for functional beverages, supplements, and wellness products grows, they need standout formulations to stay ahead.
04
Influencer Brands
High-profile entrepreneurs launching wellness brands need more than hype—they need credibility. Without the right formulation partner, the risk of creating generic or ineffective products is high.
03
Established CPG Brands
Major brands looking to expand into functional wellness, performance, or better-for-you categories need more than a trend—they need science-backed, market-smart innovation.
02
Emerging CPG Brands
New brands need more than just a good idea - they need an innovative, differentiated product that stands out. Without a proven formulation partner, scaling from concept to shelf can be overwhelming.
01
Breaking into the market is tough. We make it easier.
We turn bold ideas into breakthrough products, blending cutting-edge ingredients with deep market insights to develop formulations that are clinically backed, commercially viable, and ready to scale.
Performance Brands
The next wave of functional products isn’t just about wellness—it’s about longevity, optimization, and pushing human potential forward. Consumers want more energy, sharper focus, and healthier aging, and brands that deliver on that promise are leading the way.
05
White-Label Manufacturers
Private-label manufacturers can produce at scale, but without the right formulation partner, they’re just making more of the same. As demand for functional beverages, supplements, and wellness products grows, they need standout formulations to stay ahead.
04
Influencer Brands
High-profile entrepreneurs launching wellness brands need more than hype—they need credibility. Without the right formulation partner, the risk of creating generic or ineffective products is high.
03
Established CPG Brands
Major brands looking to expand into functional wellness, performance, or better-for-you categories need more than a trend—they need science-backed, market-smart innovation.
02
Emerging CPG Brands
New brands need more than just a good idea - they need an innovative, differentiated product that stands out. Without a proven formulation partner, scaling from concept to shelf can be overwhelming.
01
Breaking into the market is tough. We make it easier.
We turn bold ideas into breakthrough products, blending cutting-edge ingredients with deep market insights to develop formulations that are clinically backed, commercially viable, and ready to scale.
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